We are equipped with – and have access to – a large and comprehensive range of analytics tools and a wealth of data that help inform and shape the planning process, ensuring our schedules efficiently reach the desired audiences.
Throughout a campaign we receive live data and analytics, allowing us to measure and monitor activity across numerous metrics. At the post campaign stage, even greater depth and detail is looked into and fed back into the next planning cycle.
Market and competitor intel is also key to understanding share of voice and current product trends and media appetites. All this feeds into our greater understanding of the media landscape, to help plan exactly the right media, whilst giving our clients greater visibility of the market they operate in.