PPC

Pay-per-click (PPC) advertising is a type of online advertising where businesses pay a fee each time someone clicks on their ad. PPC ads are displayed at the top of search engine results pages (SERPs) when someone searches for a keyword or phrase that is relevant to the business.

Whether running across Google (often referred to as Adwords or Google Ads) or Bing, we develop bespoke campaigns for our clients.

There are several benefits to PPC advertising:

• Reach a wider audience: PPC activity can help you reach a wider audience than through organic search as we can target keywords and specific searches. They are also always displayed at the top of the search results page which further enhances their visibility.

• Drive traffic to your website: through keyword targeting and optimization, high quality and relevant traffic can be pushed towards your target product pages.

• Generate leads and sales: by targeting potential in-market customers or clients at the right time in their purchasing and decision-making journey, PPC provides an extremely effective way of pulling users towards a goal or conversion.

• Track your results: as a media channel it provides a very transparent form of advertising, where we can track your results and see how well your campaigns are performing, in real time. We use this information to continually improve your campaigns and optimize towards better results.

Here at White Spider Media, we believe the vast majority of campaigns or always on strategies require a certain level of PPC support at some point, however we will only deploy this if it is adding value and achieving positive results. As a full service agency we have the option to move budget across different media channels to where we see success, ensuring all your spend is used in the most effective way possible.